Born in Ibiza, Pacha is a world-renowned clubbing institution and just like the iconic cherries that are its trademark, its lure has always been hard to resist. Pacha London opened its doors in 2001, bringing the capital it’s very own ray of white isle magic, delivering the hybrid of a commercial brand with a cutting edge cool that only London can provide. Now after a massive venue refurb, the reposition of the DJ booth and the launch of a new an exclusive third room of music, London’s very own piece of the white isle will be looking better than ever.
Definitely not for shrinking violets, the all action, attention-grabbing Main Room now possesses a stunning art installation courtesy of hotly tipped artist Ludovica Gioscia, which adds an exciting new dimension to the room. For a more chilled mood the Pacha Ibiza-inspired Global Room is just the ticket for cool contemplation. The new Room 3 is the place to be, being the most exclusive area in central London to enjoy the best in underground talent.
Staying true to its roots, the venue is right on cue for taste and blistering hot sounds straight from the sun, courtesy of their bespoke Martin Audio passive sound system. On Saturdays, Pure Pacha carries the baton from its Mediterranean contemporary taking the ethos of multiplicity to the next level. It combines different sounds with the freedom and vibrancy of Pacha and distils them into a single wild night. To guarantee that Pacha makes its mark on the weekend, Friday nights Pacha Presents is getting a massive injection of confirmed acts, each bigger and bolder than before. Hard-hitting sounds that are sure to thrill the seasoned underground house aficionado. So whilst Pacha Presents is the Friday night accent of the underground music scene, Saturday night's Pure Pacha is tipped to be the uplifting pinnacle of the weekend.
Pacha and soulful rhythmic house go hand in hand, so it’s fitting that Martin Solveig has selected the SW1 venue for his Defected album launch on October 1.