Red Bull Music Festival New York returns this May with another packed schedule of events, world premieres, and talks with icons and innovators. For the sixth year running, the NYC institution will feature performances by today’s most forward-looking musicians; tributes to legendary artists, scenes, and sounds; and conversations with impactful, innovative musicians: http://nyc.redbullmusicfestival.com/
"Hype" Williams first made his name as a music video director in the ’90s, with a flamboyant and daring style perfectly in sync with hip-hop in its commercial ascendancy. His landmark visuals for Busta Rhymes, Missy Elliott, Puffy, Mase and Tupac indelibly pushed rap iconography to new levels of maximalism, while collaborations with the Notorious B.I.G., Craig Mack, Wu-Tang Clan, DMX and others remain testaments to the poetry of simplicity. Today, Williams endures as a creative benchmark and go-to for artists with a vision – be they Beyonce, Kanye West or Jack White. For this conversation, presented as part of the Red Bull Music Festival New York Director’s Series, the Queens native will discuss the making of selected videos chosen from the hundreds he has helmed since 1991. It’s a rare chance to hear how the kid who wanted to be the "Basquiat of the streets" applied his Technicolor vision to the biggest names in rap and pop, defining the era’s sounds for the screen.
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