Perhaps the most fascinating and unmistakable aspect of speaking with Dutch DJ and producer Prunk is his unbridled love and admiration for the American roots of house music. The reverence the Amsterdam-based artist (real name, Nilz Pronk) has for the icons who paved the way for his career and label PIV Records is evident in everything he touches. From his imprint’s thoughtfully curated lineups and catalog to own his soul-infused sets that pay homage to dance music’s deep history.
As PIV Records establishes a greater presence in festivals and clubs worldwide, Prunk continues to work towards a mission he conceived when he began DJing as a teenager: To build a deeper and broader global community rooted in the love of soulful, authentic house.
"It’s our goal to feed the people again,” says Prunk, speaking on the instant gratification implicit in modern dance music. “When you give people the groove. They respect it. It’s refreshing. You realize you don’t always need constant build-ups and breaks in the music."
The same analogy can be applied to Prunk’s career philosophy of “steady success."
“For me, it doesn’t matter who you are. If you create good music — we will support it. We created from nothing, something. That’s the power of PIV. I always say: never believe your own eye. If you stay humble, if you believe in your sound, you can be doing this for a really long time.”
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