Igniting the Future for Today’s DIY Musician: A Pioneering Music Conference & Festival
Welcome to Scenario 2024 a first-of-its-kind, three-day event in the heart of Downtown Los Angeles, blending epic evening showcases with daytime industry workshops—crafted for independent artists seeking to expand their audiences and infrastructure.
TUE April 9th
DIY Publicity - Running your own publicity campaign for new releases and tours.
Finding the Right Distribution Partner - What is distribution in 2024? Finding value in label services and aggregation.
Artist Finance 101 - Accounting principles for artists. Present and explain artist business P&L. Basic planning and revenue goals.
New Release Marketing - How to maximize the moment with publicity, retail, and D2C. Approaching digital diasporas.
Intellectual Property for Artists - Introduction to legal aspects of artist business, covering trademark and copyright.
Beatport Workshop - Learn to utilize the platform’s services for artists.
WED April 10th
Bandcamp Workshop
Publishing and Rights Claiming - How to maximize your revenue across sound recordings and publishing. Setting up collection for mechanicals (MLC), public performance royalties (ASCAP, BMI), neighboring rights (SX, PPL), etc.
Teambuilding - Discuss the fundamental infrastructure of an artist business (e.g., management, booking agent, publicist, record label).
Side Hustle - Auxiliary jobs that expand your music career. How to find entry-level jobs that also add relevant skills, expand your network, and develop yourself as an artist.
Licensing to Film, TV and Video Games - How to get started in licensing. Preparing your pitch, and who to send your music to first.
Managing Long-Term Relationships in the Industry - Collaboration vs. competition. Strategies of running an artist business in today's landscape (i.e., zero-sum game). Explore value propositions, conflicts of interest.
Innovative Tricks for the Modern DJ - Presented by Pioneer DJ (AlphaTheta). In-depth demonstration of the company’s DJ hardware and how to maximize its features to improve your performances.
THU April 11th
Ableton Workshop
Live Show Mixing 101 - How to make your live performance sound great. FOH and monitoring demo. Acoustics, gain staging, impedance, mic placement, and basic EQ.
Throwing Your Own Show - Discuss the importance of venue choice, marketing, curating support acts.
Negotiating Stakes - What's a fair deal? Discuss and explain recording and performance agreements from POV of artist, label, agent, and management.
Creating A Dynamic Visual Live Show - How to create dynamic visuals to accompany your live music performance. Discuss the use of costumes, stage props, lighting and video projections.
DIY A&R - You are the A&R. Buck stops here. How to create project plans and make meaningful A&R decisions.
Tour Booking and Marketing - How to book and advertise your own tour.
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