"A happy face, a thumpin' bass, for a lovin' race."
Jazzie B's determination, desire, resourcefulness, passion, enthusiasm, drive, ambition and a simple love for music that has got Soul II Soul where it is today.
"We came up with the name Soul II Soul not just because of the music we played, but it also stood for Daddae and myself - two souls moving together.
Soul II Soul then landed a gig at the now legendary Africa Centre in London's Covent Garden. There they created the Soul II Soul experience. Unlike other sound systems on the same circuit, Soul II Soul wasn't just about the big name DJs, it was about a vibe. The Africa Centre caught the attention of record industry executives and it wasn't long before Soul II Soul was being pursued by record labels, and so in 1986 Soul II Soul signed to Virgin. This partnership catapulted Soul II Soul into the public limelight and Jazzie enjoyed chart success with Keep On Moving' and 'Back To Life' alongside this there was also the resident club nights throughout the UK and abroad, concerts, radio, television appearances, and Jazzie's show on London's Kiss FM. Then after 8 years with Richard Branson's Virgin, Jazzie went on to sign an artist deal with Island records in 1996.
From the beginning of those heady, high profile days of the late 80s, right up to today Jazzie B has not only produced a string of successful cuts for Soul II Soul, but he's also managed to produce and re-mix tracks for the likes of James Brown, Cheryl Lynn, Public Enemy, Isaac Hayes, Sinead O'Connor, Ziggy Marley, Nas, and Destiny's Child. Somewhere along the line there's been a handshake with Prince Charles.
To date Soul II Soul has sold over 6.8 million albums in over 35 territories worldwide. Jazzie has accreditation on over 35 million albums in over 100 territories, Soul II Soul have music on over 200 compilation CDs and they have performed live in over 20 countries.
For the man who considers himself as a "pleasure giver", it's paramount to Jazzie to remain a part of the club scene. "Being a sound system is very important to me, I still DJ in clubs. And the label is run like a sound system. It's all exactly the same as before, except that the times have changed. Technically we are still a sound system. The singers and artists are our MCs, and instead of making mix tapes we now make records and CDs."
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