SASHA.
DJ/producer/remixer SASHA is recognized as one of the worlds’ most innovative icons of the electronic genre.
If there are boundaries yet to be broken, then you can bet that Sasha has got them in the crosshairs. He's been battering them down since Shelley's, The Hacienda, Renaissance and Twilo; from Airdrawndagger to Invol3r. Since 2011, he's carved a new way with his increasingly pivotal Last Night On Earth imprint, the label that has introduced into its family fiercely forward-thinking producers like My Favourite Robot's James Teej, Simon Baker, ThermalBear, Ejeca, Ghosting Season, Max Cooper and Knox.
Then there was the arrival of the long-awaited third album in his 'Involver' series in 2013, the intricate and challenging 'Involv3r'. It combined on one disc Sasha's peerless command of dancefloor sensibilities and on the other his skilful exploration of beatless soundscapes, featuring his exclusive interpretations of tracks from The xx, Blondes, Little Dragon, Benjamin Damage, Foals and ThermalBear. It also featured 'Shoot You Down', his own spine-chilling anthem with vocals from the beguiling Swedish chanteuse Kicki Halmos.
Boundaries out of the studio have been equally unsafe. His Never Say Never parties at Ibiza's breakthrough success of recent years, Ushuaia, have seen him bring together the venerable with the fiercely cutting edge from Crosstown's Damian Lazarus and Paul Kralkbrenner, Jamie Jones and Scuba. For 13 weeks this summer, he will hold court on Sundays at The Tower, Ushuaia's newest addition, with a cadre of unannounced guests. That these parties are free is pretty much unprecedented on the island, harking back to old school raving, when all that mattered was the music. But then, that's really all that's ever mattered to Sasha.
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