HEIDI
Heidi has worked hard over the past decade to make her mark on the new house and techno music generation. You only have to visit her worldwide brand of Jackathon parties and or listen to her BBC Radio 1 show to experience her passion for music and fiery nature. “It’s the way you bring it. If I stood there staring into a laptop and not looking at the crowd once, I could play all the hits and it would sound like shit because I wasn’t interested in it,” Heidi explained to the Independent newspaper in 2011, “I came from the dancefloor, I love dancing, it’s disappointing when you leave without a strong memory from the night, I want to finish it with an explosion.”
Her Jackathon parties were inspired by her youthful endeavors into house and techno music. Heidi heard its calls across the water growing up in Windsor, Ontario Canada, just across the border from Detroit. Relocating to London in 2000, she picked up her craft and deep expertise behind the counter first at Koobla Records, and in 2003 Heidi was part of the team that opened up London’s foremost record shop, Phonica.
DEETRON
Having been involved with making and playing music for 20 years now, Deetron is an artist who is assured in his ambitions and a highly skilled performer. Constantly in demand around the globe, whether it be for club/festival appearances, where his mind boggling three-deck set up often takes precedence, his special touch on remixes or simply for his own diverse range of productions, Deetron has maintained a high level of quality in every aspect of his career.
The 36-year-old's story is not an uncommon one; growing up in Bern, Switzerland the young Deetron fell in love with hip-hop and yearned to become a turntablist. Inspired by a childhood friend, who won the Swiss regional DMC heats, and local hero DJ Djaimin as well as an eye-opening set by Jeff Mills in the early nineties, he absorbed the traditions of DJing, those basic, yet crucially important elements; a broad yet accessible selection, true skills built up from hours and hours of practice and dedication. Skip forward a couple of decades and that same young man is now idolised by a new generation of DJs and producers all over the world and those early influences have been retained and implemented to great effect throughout his career. A master of not two, but three decks, his mixing ability is second to none and vinyl is still an intrinsic part of his creative process, pledging wholehearted allegiance to his roots.
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