Unvirtual-Music is based in Cologne and was founded in 2005 by Bodo Felusch.
Why?
…because one million labels are not enough, you need Unvirtual-Music too!
But you know what? There are always two ways to publish. 1st one is looking for a label fits to your sound … U know there are enough … . 2nd one is doing it your own way. Take your own decisions, doing your own mistakes, have your own trouble, but the freedom to do what you want. Let’s get started! In 2004 nobody believe in digital markets for publishing club-sounds. But the signs of change were obviously, CD-Players have taken their place in mostly every club around the globe and the sales figures of final-scratch systems increases. That didn’t means vinyl will die. We love vinyl and it has to live forever. SAVE VINYL! But a second way will come. With the invention of payment systems like “Pay-Pal” the foundation of legal download portals were possible. I decided to start Unvirtual-Music as digital-only label using the www to publish our works. The benefit for DJ´s is travelling around the globe while loading down tracks everywhere they are. Using “Final-Scratch”, “Beatport” and “Pay-Pal” you can have tracks direct after upload from the producer to your system in order to bring it to the club, giving people a good time and let them dance. That’s our mission, having people a good time! Everybody around the globe can listen to unvirtual-music for free, downloading mixtape CD´s of all our works. Only if you need the whole track in full length you need to buy it with fair pricing. Next point is using the web to connect people ….bla…bla, but I think the idea of networking will arrive to anybody disbelief, when we start giving single loops of all our productions e.g. as “Ableton-Live Self Containing Sets” instead or by the way to finished mastered tracks. Today, when you gonna buy something you want to give it your own influence or stamp or maybe a kind of personalisation. We will see what future brings…….