Concept is an experiment in musical communication, via the art of the dj.
Concept offers accomplished artists the opportunity to select a theme or idea - a concept - to interpret through music. The artist selects both the concept, and its interpretation. He or she then presents that interpretation in a performance at Mercer Nightclub & Lounge in San Francisco.
Though featured artists may include dance music of various forms in their performance, doing so is not required or expected.
And finally, we believe that the audience must have the opportunity to engage comfortably with the artists' creative expression. So our listening environment supports the musical experience.