In 2006, two party-loving best mates were kicking around a few names for the small promotional company they hoped to form. Kyle Hand and Danny Grant, firm friends from local footy, couldn't seem to find a name that reflected their personalities, feel and aspirations. After being told (for the umpteenth time) they were "loud" by a mate while at the movies, they looked at each other and, acknowledging their collective boisterousness, LOUD PROMOTIONS was born.